Blog

The Split Basket Problem: Where 1P and 3P Diverge

One cart, multiple sellers, inconsistent rules. A guide to the split basket problem in hybrid marketplaces and the 10 areas where 1P and 3P diverge.

How to Develop a Custom Marketplace: Step-by-Step Guide

A practical step-by-step guide to custom marketplace development - tech stack, MVP scope, integrations, and timelines for dev leads and PMs.

Vendor Hunting and Farming: Acquire and Retain Sellers

A practical guide to marketplace seller onboarding - how to acquire sellers (hunting) and retain top vendors (farming) with a repeatable process.

What Is an Online Marketplace? A Guide for B2B Teams

Learn what an online marketplace is, how it works, and why platforms like Shopify and Magento aren't built for multi-vendor operations - with a breakdown of what you actually need.

Marketplace Data Security: The Multi-Vendor Open Secret

Most marketplace platforms can't tell you who exported your seller base. A practical guide to marketplace data security, audit logs, and RBAC.

The Marketplace Platform Transition: From Experiment to Core Business

Most retailers launch a marketplace platform as a test. Here are 8 signals you have already crossed into strategic territory - and what to do next.

How to Create Your Own Marketplace in 2026: A Step-by-Step Guide

Step-by-step guide to creating a marketplace from scratch. Covers business models, technology stack selection, development costs, and launch strategy based on 30+ marketplace projects.

Why the Webkul Multi Vendor Marketplace Was Never Built to Run Your Business: 11 Reasons, Hidden Costs & Alternative

Webkul Multi Vendor Marketplace only adds cost and complexity on your business. See where it breaks down and what to use instead.

Why You Shouldn't Create a Multi-Vendor Marketplace in Magento: 14 Reasons, Costs & 2026 Data

Considering building a marketplace in Magento? See 14 reasons why this approach breaks at scale with real costs, performance benchmarks, and 2026 data.

Excess Inventory: Why It's Killing Your Growth (and How Marketplaces Solve It)

Learn what excess inventory is, how it happens, how to identify and calculate it, and how a marketplace business model helps you reduce excess inventory without expanding your warehouse space.

Ecommerce Growth Strategy: 5 Signs Your eCommerce Is Ready to Become a Marketplace

Learn how to recognize if evolving your eCommerce growth strategy toward a marketplace model makes sense for your business.

Marketplace vs eCommerce: Why Classic eCommerce Stops Scaling Around 10-50$M GMV?

Learn why your eCommerce stops scaling, how marketplace vs eCommerce model compares, and how the best players respond once classic eCommerce stops being a growth engine.