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Insights from building marketplaces, the model behind them, and lessons from production. Straight from the team behind Mercur.

Best Marketplace Software in 2026: Top 13 Platforms Compared & How to Choose One for Your Business
How to choose the best marketplace software and what 13 multi-vendor platforms cost in practice. Comparison with prices checked in September 2026.
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Sharetribe Alternatives in 2026: Comparison of 9 Marketplace Platform Competitors with Costs
Sharetribe is fast to launch but caps customization and charges per transaction. Nine Sharetribe alternatives compared by type, cost and code ownership.
Best B2B Marketplace Platform in 2026: Top 10 Software + Costs Compared
10 B2B marketplace platforms compared by type, cost, and code ownership, with what each one publishes about its pricing.

Best Marketplace Software in 2026: Top 13 Platforms Compared & How to Choose One for Your Business
How to choose the best marketplace software and what 13 multi-vendor platforms cost in practice. Comparison with prices checked in September 2026.

Marketplace Business Models 2026 Guide: Types, How They Work & Which One to Choose
Compare 4 types of marketplace business models, explore 6 ways marketplaces make money, and learn how to decide which model fits you.

CAC in eCommerce: Why Does Customer Acquisition Cost Rise as You Scale and How Does Marketplace Fix This?
Explore why CAC in eCommerce rises as you grow. Learn how to calculate it and how a marketplace layer changes who pays for growth.

Retail Digital Transformation: What Changes Operationally When Going From Retailer to Platform
Learn what retail digital transformation is, which 6 functions change when a retailer starts hosting other sellers, and which metrics to track.

SKU Rationalization: Why Adding More SKUs Stops Increasing Revenue?
Adding SKUs raises revenue early and suppresses it later. See the 4-step SKU rationalization process, the 6 challenges that derail it, and when to move the long tail to third-party sellers.

Why Inventory Risk Is the Silent Killer of Ecommerce Growth?
Inventory risk grows with catalog breadth, not with revenue. See the 7 types, the KPIs that expose your exposure early, and how a marketplace model shifts the stock off your balance sheet.

What Is a Marketplace Buy Box and How It Works
When several sellers list the same product, a marketplace buy box picks the winning offer. Here is how it works and why most platforms make you build it.

Marketplace Commission Structure: Types and How to Set Them
A practical guide to marketplace commission structures - flat, tiered, per-category, and per-seller rates, and what a commission engine needs to run them.

How to Build a B2B Marketplace: A Practical Guide
A practical guide to building a B2B marketplace - net terms, RFQ flows, approval workflows, and contract pricing that B2C platforms don't handle.

Marketplace Monetization Models: Beyond Transaction Fees
Commission on GMV is the default marketplace monetization model - and the most expensive at scale. A guide to 5 models and how to choose.
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